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SOFTCONSTRUCT

We proudly call ourselves SoftConstruct. ​​From the very first day, Soft’s approach to business has always been atypical - daring, non-stop, creative and bold. Our work is determined by creative chaos. We are chaotic and we love it.

Discover SoftConstruct ▾

IT ALL BEGINS WITH PIONEERS WITH NO FEAR

SoftConstruct

History

SoftConstruct was founded by the Badalyan Brothers in 2010. Our passion for innovation pioneered the company’s journey into the international arena. Ambition to develop the tech industry further requested somewhat extra, beyond being pure technological, innovative, or fully iGaming oriented.

SoftConstruct old building

OUR OFFICES

Find us in the international arena

16+ branch offices around the globe, all united by a common ideology, drive and passion for things that are new and unexpected.

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LEADERSHIP

People ready to give it all to play each game as if it’s the last!

Vahe Badalyan, Co-founder of SoftConstruct

VAHE BADALYAN

Co-founder

Vigen Badalyan, Co-founder and CEO of SoftConstruct

VIGEN BADALYAN

Co-founder & CEO

Armand Pinarbasi, Deputy CEO and COO of SoftConstruct

ARMAND PINARBASI

DEPUTY CEO & COO

Vahagn Mkrtchyan, CTO of SoftConstruct

VAHAGN MKRTCHYAN

CTO

Gegham Yegoryan, CPO of SoftConstruct

GEGHAM YEGORYAN

CPO

Sargis Poghosyan, Deputy CPO of SoftConstruct

SARGIS POGHOSYAN

DEPUTY CPO

Sargis Poghosyan, Deputy CPO of SoftConstruct

YEREM KIRAKOSYAN

CHIEF PROJECT OFFICER

Shuk Mankuyan, CMO of SoftConstruct

SHUK MANUKYAN

CMO

Gev Balyan, Head of special projects of SoftConstruct

GEV BALYAN

HEAD OF SPECIAL PROJECTS

Margarita Margaryan, Chief HR office of SoftConstruct

MIKAYEL SARUKHANYAN

CBO

Margarita Margaryan, Chief HR office of SoftConstruct

MARGARITA MARGARYAN

CHIEF HR OFFICER

Arman Khachatryan, Head of VBET group

ARMAN KHACHATRYAN

HEAD OF VBET GROUP

Vahe Baloulian, Strategic Advisor of SoftConstruct

VAHE BALOULIAN

STRATEGIC ADVISOR

Vahe Baloulian, Strategic Advisor of SoftConstruct

SAMVEL MARTIROSYAN

STRATEGIC ADVISOR

OUR VALUES

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LIMITS MUST BE STRETCHED

We reframe limits, question our capacities, and act forward to our dreams and ambitions. If there is an Idea, there is Action.

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WE ARE ADVENTUROUS

We’re daredevils, ready to give it all to play each game as if it’s our last, to do it for the Love of the Game.

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IMPROVISATION IS IN OUR DNA

We rely on our intuition and instincts to bring order out of chaos and dive deeper into that creative chaos to find unexpected, surprising solutions.

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SoftConstruct

Vision

Life should be everything but ordinary. In Soft, it’s all about being bold enough to go the extra mile to prove that the only limit is our imagination, to create an environment that encourages innovation.

 

We see the world in Ma(gene)ta. It's is more than just a colour. It's a part of our identity, the colour of opportunities. It embodies our gene of creativity and reflects our drive and our bold energy.

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SoftConstruct

Mission

We are here to unite creative professionals, not ordinary ones to turn opportunities into possibilities and ideas into real business stories. We provide an ecosystem that educates, engages and inspires. We are about emphasizing leadership, innovation, being adventurous and daring.

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SoftConstruct

Direction

Our ecosystem has given birth to market-leading independent labels, such as BetConstruct, And this journey of bold innovation and creativity has helped the business evolve into a visionary brand that brings together over 6,000 people around the world, with a number of branch offices operating worldwide. Reframing the limits and questioning existing patterns has been and remains the key to scaling our business story, bringing profound results and solutions to the people we work with and work for. 

 

FeedConstruct, Ucraft, FasTToken, FastShift, PandaMR, Hoory and many more, all united under the tagline "Imagined by Soft''. 

CURIOUS TO JOIN OUR TRIBE?

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Softconstruct
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